Written by Stefan
Edited on
30 March 2026
·
13:31
Everything on the Apple Business Manager and Automated Device Enrollment
With Apple Business Manager and Automated Device Enrollment, you can easily manage and install new Apple devices for your company. That way, you can be sure that your employees can get the most out of their new Apple device right away and that the device meets all requirements of your organization. In this article, we'll tell you all about Apple Business Manager and Device Enrollment.
What's Apple Business Manager?
Apple Business Manager (ABM) is a free online platform from Apple. This allows you to manage your Apple Accounts, apps, and content from Apple within your company. With Automated Device Enrollment, you can easily and quickly add new Apple devices to your Mobile Device Management (MDM) system. That way, you don't have to set up each device separately.
The advantages
- Devices are secures and ready for use right away
- Directly connect Apple devices to your MDM system
- Devices can stay in the box: ABM is based on serial and IMEI numbers.
Add devices to Apple Business Manager
Which devices can you add?
We can add many different types of Apple devices for you to Apple Business Manager. Such as an Apple iPhone, Apple iPad, Apple MacBook, or Apple TV. To use Apple Business Manager, you need a Mobile Device Management system. We recommend Jamf for this.
New and existing devices
You can add new Apple devices that you bought at Coolblue to Apple Business Manager and Device Enrollment right away. They're automatically added to your MDM during installation. Automated Device Enrollment is also available for devices you bought at Coolblue previously. Our experts are happy to help you with the options for your devices.
When do you use Apple Configurator?
Some devices aren't automatically added to Apple Business Manager via Device Enrollment. Because they're bought via different channels, for example. You can still add certain iPhone, iPad, Mac, or Apple TV models to Apple Business Manager yourself. You can use Apple Configurator for this. Our experts are happy to help.
How do you start with the Apple Business Manager?
Start with Apple Business Manager
Go through the following steps to make Apple Business Manager ready for use more quickly and easilyL
- Go to business.apple.com and create an account.
- Connect your account to Coolblue's reseller ID: B4B0790 (NL/BE) or 8C1CFB0 (DE)
- Connect your account to the chosen MDM system. Our Apple experts are happy to help you with this.
- Call 010 7988969 (NL), so Coolblue can complete your registration.
After this, you're ready to connect Apple devices using Automated Device Enrollment.
Use an MDM system
To use Apple Business Manager, you need a Mobile Device Management (MDM) system. You use this MDM system to:
- Secure devices
- Pre-install business apps
- Control which options employees have
During setup, Automated Device Enrollment automatically adds devices to your MDM. Our experts are happy to tell you more about getting started with Apple Business Manager and which MDM system is best for you.
Coolblue + Apple Business Manager: this is what we do
With Coolblue, you can get the most out of Apple Business Manager and Device Enrollment. Together, we make sure you can use all your devices right away.
We'll help you with:
- Preparing Apple Business Manager
- Connecting to your MDM systems
- Add new devices to ABM and Device Enrollment
- Add devices that are already in use
- Support with changes or expansions
This way, you can stay in control of your devices, spend less time on IT, and your employees get a device that works.