Samsung The Frame

Written by Laurence

Edited on

7 October 2025

·

10:01

Samsung The Frame

Are you looking for a TV that doesn't stand out from the pictures and paintings on your wall? The Samsung The Frame is a good choice for you. Thanks to the stylish frame and No Gap wall mount, the screen blends seamlessly into your interior. The 2024 models have a QLED display. This allows you to view extra clear and colorful images.

The Frame SUHD

QLED screen

The Frame TVs have a QLED screen, which has tiny nanocrystals that turn light into color. This makes the image extra sharp and colorful. Because the TVs display a bigger difference between light and dark images, you get a powerful contract. Visit one of our stores to experience it yourself.

Built-in sensor

Built-in sensor

The Frame has a built-in sensor that adjusts the screen brightness to its surroundings. Thanks to the realistic lighting, the displayed image doesn't look like a digital picture. It looks like an actual painting. As soon as the sensor doesn't detect movement in the room, the TV turns off automatically. This way, you prevent the TV from consuming power unnecessarily.

The Frame painting or photo

Display paintings and photos

When you're not watching TV, the screen displays a photo or painting of your choice. You can choose from over 100 different artworks from 10 different categories, such as landscapes, architecture, or animals. Prefer to look at your own photos? Connect a USB flash drive so the TV displays your saved image.

As a painting on the wall

The TV includes a black, white, or wood-colored bezel. The slim design looks like a painting as a result. With the No Gap wall mount, you can mount the TV flat against the wall. And just like a real painting, there won't be any space between the TV and the wall.

View all The Frame TVs
The Frame in the store

In the store

Want to see the Samsung The Frame TV in real life? Visit one of our stores. Our colleagues are happy to give you personal advice. Click the button below for an overview of all Coolblue stores.

All Coolblue stores

Installation and mounting service

Want us to deliver The Frame, mount it, and install it? Choose our premium installation and mounting service. If you do, our delivery driver will show you how the Samsung Art Store works and how to choose and order a suitable frame for your TV.

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Article by Laurence

Television Expert.

Laurence