You do not have that much on a bare studio lamp or flash, because the intensity and direction of the light are always the same. To control these factors, use light shapers. Are you going for a soft and intimate portrait or a flashing lighting for your fashion shoot? There is a light shaper for every situation. For example, there are light shapers to soften light, such as soft boxes and diffuse umbrellas. But there are also light shapers with which you intensify light, such as reflectors or grids.