Apple iPhone
Get advice from Bob
newOur digital expert Bob helps you with choosing. Together, you'll find the Apple iPhone model that suits you best.
The most popular iPhone models
Apple iPhone 17 Pro
Small iPhone with the best camerasApple iPhone 17 Pro Max
Large iPhone with the best camerasApple iPhone 17
Small iPhone with 2 good camerasApple iPhone 17e
Small starter model iPhone with only 1 camera
Which iPhone suits you?
- Apple iPhone 17 Pro Max
On the large screen, you can see every detail of videos.
Use the most demanding apps and games.
Take sharp selfies of your entire friend group.
Scrolling and gaming feels fast and smooth.
Zoom in up to 8 times and take wide-angle photos.
From
€ 1.409,-
- Apple iPhone 17 Pro
You can easily control this small device with 1 hand.
Use the most demanding apps and games.
Take sharp selfies of your entire friend group.
Scrolling and gaming feels fast and smooth.
Zoom in up to 8 times and take wide-angle photos.
From
€ 1.269,-
- Apple iPhone 17
You can easily control this small device with 1 hand.
Use the most demanding apps and games.
Take sharp selfies of your entire friend group.
Scrolling and gaming feels fast and smooth.
You can't zoom in far, but you can take wide-angle photos.
From
€ 899,-
- Apple iPhone 17e
You can easily control this small device with 1 hand.
Use the most demanding apps and games.
You can't fit groups in your selfies
While scrolling and gaming, there can be some screen tearing
You can't zoom in or take wide-angle photos.
From
€ 699,-
Trade in your old smartphone for a discount
Step 1: check the trade-in value
Open the Coolblue App or install it if you don't have the app yet. The app recognizes your smartphone, so you can see the trade-in value on the homepage. Or you can look for your Apple device below to see the trade-in value.
Step 2: buy your new Apple iPhone
Pick a new Apple iPhone on our website and get it delivered to your home. Transfer all data from your old smartphone to your new iPhone.
Step 3: trade in your old smartphone
Go to the store with your old device. The expert then decides the definitive trade-in value there. You'll receive this amount as a discount.
Keep this in mind when choosing your Apple phone
Camera quality
Would you prefer a small iPhone that easily fits in your pocket? Choose a starter model iPhone like the iPhone 17 or 16, or a Pro model. Do you watch a lot of movies and series or do you regularly play games that you want to see all the details of? Or do you like to look at social media on a large screen? Choose a larger Plus or Pro Max model.
Storage capacity
Choose at least 256GB storage space. That way, you don't have to keep deleting apps and other files to create space. We recommend 512GB for Pro and Pro Max models. Because you often take photos and use the most demanding apps and games with these devices, your storage fills up faster.
Battery life
The Apple iPhone 17 Pro Max has the best battery life of all Apple phones. Other Pro Max models also perform well and often last 1 or multiple more hours than the Plus and Pro models. The starter models like the iPhone 17 and 16 have the shortest battery life. If you often use them during the day, you won't reach the end of the day without charging it.
Frequently asked questions
Which iPhone is suitable for me?
Want to buy the best iPhone? Choose the Apple iPhone 17 Pro or Pro Max. With this superfast iPhone, you can even take nice photos when you zoom in. The iPhone 17 Pro is compact and fits in your pocket. On the large screen of the iPhone 17 Pro Max, you can comfortably watch videos. The iPhone 17 is a bit more affordable, but it doesn't have a telephoto lens. The iPhone 17e is the most affordable option. This starter model is fast, but it only has 1 camera and the screen isn't as good.
How do I trade in my old smartphone for a new iPhone?
With our special upgrade service, you can easily trade in your old smartphone in the store. You'll get a discount on your new iPhone. How much discount you'll receive depends on the condition and model of your smartphone. When you order online, you indicate if you're going to trade in your old device or buy the device in the store.
How do I transfer data from my old smartphone to my new iPhone?
Before you can start using your new iPhone, you first have to transfer the data from your old smartphone to your new one. In our article we explain step-by-step how you can do this quickly and easily.
How long does my new Apple iPhone last?
To determine this, we look at the number of expected large software updates. After the launch of a new iPhone model, every device gets at least 5 yearly iOS updates according to Apple. This means the iPhone 17 will receive updates until at least 2031. In practice, you usually receive updates for a couple of extra years. If you no longer receive updates, your iPhone won't get the latest AI and software functions. Your device also isn't as secure anymore.
Can I buy an iPhone as a separate device without a phone plan?
You buy your iPhone without a phone plan from us. You get a separate device and can decide where you get a phone plan yourself.
